Google Caffeine is the super charged version of the old Google, with faster speed and the emphasis on real-time search results. The way Google index websites have slight changes as well and incorporating blogs, social media and press releases into your business marketing strategy is more critical than ever before.
Regular updates to keep websites fresh are now important to ensure the crawling by Caffeine. The new version means that sites must focus more on content. Google has seen that content will become king of the internet and search results, Spammers beware.
