Google’s Pay Per Click Advertising program is called Google Adwords. But before you discover the variety of ways Google can be used to generate more business, it’s important to understand how Adwords actually works.
Adwords is a revolutionary system that lets anybody with a website advertise – for a reasonable cost – on the Google search results page. In the past, this kind of advertising exposure was extremely expensive and inaccessible to many. With the Google Adwords program, Internet advertising has become accessible to the masses.
When Google came up with the Adwords advertising software, they decided to provide up to 8 or 10 spaces for advertising on the right hand side of the page.
Except for the top two ads on the left hand side, usually residing in a cream-colored box, the rest of the entries that appear on the left hand side are called free, organic or natural listings.
AdWords utilizes keywords to precisely target ad delivery to web users seeking information about a particular product or service. The program is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on.
This basically means your ads appear in the paid listings (called Sponsored Links) free of charge when someone types in keywords related to your website. You are only charged when a customer clicks on your ad to visit your website.
Advertisers can also take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.
Because Google AdWords offers such a high degree of flexibility and control, it’s an especially effective marketing tool to help advertisers:
- Generate leads
- Generate sales or conversions
- Create brand awareness
In addition to these advertiser benefits, Google AdWords enhances the overall search experience by providing highly-relevant, unobtrusive commercial search results that helps users find the information they need.
This means you can reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it’s easy to control costs — and you only pay when someone clicks on your ad!
Google AdWords aims to provide the most effective advertising available for businesses of any size. AdWords is currently used by thousands of businesses worldwide to gain new customers in a cost-effective way and has quickly dominated the amateur and small business advertising segments of the Internet. Even large enterprises use Google Adwords as part of their online advertising strategy.
There is no exclusivity based on the type of business, amount of revenue, promotional budget, or any other criteria. You can get into the game and start increasing traffic to your site at a price of your choosing!
While there are many Pay Per Click advertising platforms out there, Google AdWords is by far the best.
