# What’s best in SEO
Rand Fishkin has a load of excellent beginner guides.
There Huomah and the Dojo which is pretty useful. This is awesome as a resource for learning.
Here is Rand’s SEO checklist.
Top tips for good SEO practice
1 Page layout factors
2 Use the title tags including target keyphrases/terms
3 Write the meta tags including target keyphrases/terms – different for each page
4 Include keywords in your links
5 Use keywords in the H1 tag
6 Do not change dynamic URLs to static ones
7 Complete the Alt attributes in images using meaningful words
8 Text needs to be present on the page (at least 500 words)
9 Use keywords in the text several times
10 Have fresh data on the site on a regular basis
11 Site Architecture
12 Use keywords in page names
13 Avoid subdirectories
14 Use keywords in the navigation menu
15 Use keywords in page names
16 Optimise each page for its own keyword phrase
17 Optimise the main page for the most important keyphrases
18 Make sure the site is well linked
19 Include a Robots.txt
20 Common mistakes
21 Do not use a graphic header
22 Do not use a graphic navigation menu
23 Do not use script navigation for the menu
24 Session identifiers can hinder spiders
25 Use redirects when necessary – use a 301 redirect
26 Do not use hidden text
27 Do not duplicate content
28 Do not over-use target keywords and keyphrases
29 Using frames or, Javascript links means that the page does not get properly indexed.
30 Abstain from using flash
31 External factors
32 Cultivate inbound links from authority sources (blogs, big sites, news sites…)
33 Submit to quality directories
34 Use social media to boost inbound links and site visibility
35 Link to high quality sources


