Keep your content up to date and relevant.
Search Engines take into account the activity of a site; if you become stagnant this will affect your rankings.
Beware of the shifting dynamics of search trends related to your industry.
Make sure all your content is well constructed, contains correct spelling and grammar and is not too long winded. You must serve your reader as well as the Search Engines.
Note: Content that is contained within graphic images that are not contained within text itself will not be read by Search Engine spiders overall affecting your overall ranking.
Ensure you Meta Title and Description Tags are clear and concise.
Your Meta tags are crucial to search engines accurately indexing your site.
Note: Check tags are accurate and relevant. Look to persuade search engines with quality sub tags they can be more important to rankings.
Improve your sites download times.
It is not clear how much emphasis on this by Google Caffeine but slow download times will annoy users until they visit the competition instead. Hence your conversion rate will become poor and your overall business will suffer as a result.
Note: With the rise in popularity of the I-Phone it is essential that you check your site’s with one.
Make sure your site only links to Quality outbound links.
This has carried weight with search engines for many years and currently it is still highly affective in boosting your on-line presence.
High quality links are those that are relevant to your sites main service/ subject. Your links should educate and serve your visitor.
