With the use of social media increasing in SEO, people are now turning to short URL services more often. They provide a seemingly great service of freeing up character spaces on social network sites such as Twitter so you can enter more text into your tweet instead of have half a tweet taken up a an elongated URL.
There are two main categories of URL shorteners the 301 redirect and the 302 redirect. The 301 redirect tells search engines to give your link credit to your original long URL rather than the short URL. The 301 credits your link permanently. bit.ly, tinyurl.com are examples of 301 redirects.
302 redirects should be avoided as they only give credit to your long URL temporarily. The search engine will give credit to your short URL. Hex.io, twurl.in are examples of 302 redirects.
301 redirect is great for your SEO while 302 redirect will have all your important long URL’s disregarded in most search engines.
