Top Ten Tips for Creating Effective Google Adwords.
- Process Your Keywords Correctly – Always use brackets around your keywords.
- Make Sure Each Ad has an ROI (Return on Investment) – Use special tracking link on each ad.
- Target the Right Market – Focus on the places, people and languages that best suit your product or service.
- Include Targeted Keywords in Ad Headline – These words will be highlighted by Google and make it easier for customers to find.
- Test Several Ads Simultaneously – Run 2 or more ads for the same product or service and find out which is the best performer, keep the strongest and discard the others.
- Be Economical with Your Words – Tightly edit your ad, make each word count.
- Include Pricing in the Ad – This will lead to better conversion rates by deterring non committed web browsers.
- Phrase Your Key Benefit – i.e. “Make more money” or “Feel younger”, include this in your ad, try and keep it to one or two benefits per ad.
- Use Emotive Words and Call-to-Arms Phrases – i.e. free, tips and enhance and phrases such as Buy NOW, Free Trial Today, Stop and Look at our Amazing Prices.
- Make Your Product Unique – Think about what is special about your product and place it in your ad, you need to have something special to offer to stand out.
