Top Ten Tips for Optimizing a Business Blog
- Avoid hosted services that will not allow you to use your own domain name. Choose a stand alone domain name or the directory of an existing site.
- Distribute a press release that announces your blog.
- Add new posts daily, each with original and informative content.
- Use Google Analytics or ClickTracks to track statistics.
- Complete a template optimization complete with RSS subscription options and social bookmark links.
- Research keywords and create a glossary.
- Make your categories keyword rich and give reference to your keyword glossary.
- Facilitate ping functionality and automatic track back.
- Employ a continuous link building campaign.
- Acquire customizable blog software.
