Web User Actions and Web Queries Research Highlight Determining Factors of Success
Penn State University researches analyzed over 450,000 Web queries and reviewed user’s actions in a 24 hour period. More research into user behavior online will assist marketer’s further target more efficiently. Dr Jim Jansen and Amanda Spink studied the number of pages visited, relevance of search results and the length of the sessions. Listed below are some highlighted points of interest that may provide some insight into the science of the SEO.
- One search query was entered in by app. 50% of users.
- 54% of users viewed the first page of search results with the top 3 visited most regularly by those.
- 55% of users stop after one result.
- Less than 10% of users went to page 3 of search results.
- More than 80% of users stopped after looking at 3 results.
- 20% of users stay on a site for 60 seconds or less.
- 50% of searches were not related to what the user was searching for.
- 80% the abstract dissuades the user from visiting a site
Therefore
- Getting listed in the top page of results increase you chances of being visited dramatically, ideally within the top 3.
- By making your sites abstract more enticing and relevant you greatly enhance the number of users likely to visit your site. Create a relevant and keyword rich META description.
- The optimization of your web page is essential for premium top Search Engine rankings.
